The marketing category features all of our SEO & Paid Search related articles. Here you will find useful posts about Google Ads, Facebook Ads, SEO, etc.
You have surely heard of content creators. But the main question is what do content creators do in the first place? Content creators are employees (or freelancers) that are in charge of the creation or contribution to the production of different forms of media, most primarily digital media. Content creators typically create content for a …
This is our simplified starter guide for using Google Ads and their paid search platform. This is the platform that people are using to drive traffic to their websites because waiting for SEO takes a long time. Even if you don’t intend on managing Google Ads yourself, don’t be afraid to experiment with paid search …
The digital world’s speedy growth is putting a ton of pressure on marketers and business owners alike. They need to audit their websites on a regular basis for any discrepancy and perform the necessary optimization to boost their rank in search engine results. New SEO techniques and frequent changes in algorithms make things even more …
It doesn’t matter if you want to rebrand your website or if you need to launch a new website. You will need a good and solid SEO marketing strategy in place if you want to make it big in your niche or industry. With the digital technologies and landscape changing more and more by the …
Search engines are the beginnings of most online experiences. This is why it is not a surprise that website owners, from bloggers to businesses and eCommerce sites, all want the search engines to notice them. This is done through the search engine optimization or SEO process. One critical aspect of this process is none other …
Technical SEO is the optimizations done so a website is ready to be crawled and indexed by the search engine. The optimization can be related to website speed, removing broken links, or making sure your pages are secure. This SEO strategy is one that requires some additional knowledge. So if you’ve ever wondered, why is …
On-page SEO is the ongoing process of optimizing the individual web pages within your website in order to get a higher ranking in search engines. A higher ranking will result in more website traffic. On-page SEO optimization can be a very complicated process. This doesn’t come as a surprise, especially because Google’s algorithm considers more …
Off-page SEO refers to all the ranking strategies and optimizations done on external websites that can help improve a website’s position in the SERPs, and search engine results pages. Many new marketers think that off-page SEO is only about link building but there is still more to it. Off-page SEO is also about promotion methods, …
If you want to learn how to do your own SEO, the very first and most important thing you have to remember is that SEO doesn’t just start and finish with a few steps. Search engine optimization, or SEO, is an ongoing process that you need to monitor and manage on a constant and consistent …
There are about 40,000 searchers performed on Google every second. It is important to know what people are looking for if you want your business to take a spot on the first page of search engine results. The terms that help a page get to the first page are what you call keywords. Using different …
Before you could start implementing SEO throughout and on your website, you should have a good understanding of the best SEO principles. Unfortunately, it could be very challenging to be familiar with all the different information and rules involved in these principles. Not much has changed with the basic SEO fundamentals such as: Using strategic …
Are you ignoring Pinterest? The site gets more than 600 million visual searches a month and has over 200 million users. We are here to help you learn some of the useful Pinterest marketing strategies. Why? Well, like we always say, the chances of your niche overlapping with ours are extremely low. So we can …
Social media marketing is more than simply creating a Facebook page. It’s about having a solid social media content strategy. If you are managing social media for a business, you’ll want to have your content strategy planned out weeks in advance. The real benefits of social media as a progressive marketing strategy come from the …
Email marketing is one of the most effective ways to build an online business. A potential consumer will not be ready to purchase from you the first time he or she visits your website. It is important to demonstrate that you are a trustworthy source for your niche. However, to be effective, you must follow …
The purpose of a content marketing strategy is to drive traffic to your website in order to increase sales using your content. A solid strategy in content marketing for startups won’t just increase profits, it will increase brand awareness, as well as boosting user engagement. The content should whip up a sales funnel that gathers …
How to Build a Content Marketing Strategy and Plan? Read More »
Social media marketing is the process of getting attention and web traffic through social networking sites. During this process, creative content must be made with the goal of reaching the masses, so that people can share the content with others. The end result should be a vicious social media chain (or viral post) that would …
These email marketing tips will remind you how to play it safe before you start emailing your lists. Hopefully, you’ve found a great email marketing service provider as email is still one of the most powerful forms of advertising. Email marketing can be a powerful marketing tool if you know what you’re doing. Remember that …
These social media marketing tips are simple to follow and easy to remember. Social media marketing is the art of advertising and raising awareness about yourself, your products or business through social media channels such as Twitter, LinkedIn, Instagram, Facebook, YouTube, Reddit, and other platforms. The objective is to attract large traffic to your website …
Content is king and will forever be king when it comes to Internet marketing. The content marketing examples below will cover the different ways you can use content marketing to: grow your brand increase visibility online develop customers relationships create a schedule to share great content Content Marketing Examples Content is the information that search …
An important part of writing better emails is to convey your message with an appropriate tone. These email writing tips are easy to follow and can be used for any niche. This is especially important when you write emails to business customers where the tone of your message can make or break a deal. The …
