The marketing category features all of our SEO & Paid Search related articles. Here you will find useful posts about Google Ads, Facebook Ads, SEO, etc.

Creating a Blogging Business Plan

Blogging Business Plan: How to Create a Winning Strategy

As a blogger, I understand the importance of planning in any business venture. Without a proper plan, it becomes difficult to achieve the desired results. That’s why having a blogging business plan is crucial, irrespective of the niche you are writing about. In this article, I will provide an overview of the basics of creating …

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Creative Social Media Content Strategies

Improve Your Blog Rankings with Outbound Links

As a blogger, outbound links can be a valuable tool in improving your search engine rankings. By connecting your content to reputable sources and providing additional context for your readers, you not only improve their user experience but also signal to search engines that your content is well-researched and relevant. In this section, we will …

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SEO Friendly Copy

Write SEO Friendly Copy

Search engines are the beginnings of most online experiences. This is why it is not a surprise that website owners, from bloggers to businesses and eCommerce sites, all want the search engines to notice them. This is done through the search engine optimization or SEO process. One critical aspect of this process is none other …

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What is technical SEO?

What is Technical SEO?

Technical SEO is the optimizations done so a website is ready to be crawled and indexed by the search engine. The optimization can be related to website speed, removing broken links, or making sure your pages are secure. This SEO strategy is one that requires some additional knowledge. So if you’ve ever wondered, why is …

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What is on-page SEO

What is On-Page SEO?

On-page SEO is the ongoing process of optimizing the individual web pages within your website in order to get a higher ranking in search engines. A higher ranking will result in more website traffic. On-page SEO optimization can be a very complicated process. This doesn’t come as a surprise, especially because Google’s algorithm considers more …

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What is off-page SEO

What is Off-Page SEO?

Off-page SEO refers to all the ranking strategies and optimizations done on external websites that can help improve a website’s position in the SERPs, and search engine results pages. Many new marketers think that off-page SEO is only about link building but there is still more to it. Off-page SEO is also about promotion methods, …

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Types of SEO Keywords

Types of SEO Keywords

There are about 40,000 searchers performed on Google every second. It is important to know what people are looking for if you want your business to take a spot on the first page of search engine results. The terms that help a page get to the first page are what you call keywords. Using different …

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Best SEO Principles

Best SEO Principles 2022

Before you could start implementing SEO throughout and on your website, you should have a good understanding of the best SEO principles. Unfortunately, it could be very challenging to be familiar with all the different information and rules involved in these principles. Not much has changed with the basic SEO fundamentals such as: Using strategic …

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