The marketing category features all of our SEO & Paid Search related articles. Here you will find useful posts about Google Ads, Facebook Ads, SEO, etc.

What is on-page SEO

What is On-Page SEO?

On-page SEO is the ongoing process of optimizing the individual web pages within your website in order to get a higher ranking in search engines. A higher ranking will result in more website traffic. On-page SEO optimization can be a very complicated process. This doesn’t come as a surprise, especially because Google’s algorithm considers more …

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What is off-page SEO

What is Off-Page SEO?

Off-page SEO refers to all the ranking strategies and optimizations done on external websites that can help improve a website’s position in the SERPs, and search engine results pages. Many new marketers think that off-page SEO is only about link building but there is still more to it. Off-page SEO is also about promotion methods, …

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Best SEO Principles

Best SEO Principles 2022

Before you could start implementing SEO throughout and on your website, you should have a good understanding of the best SEO principles. Unfortunately, it could be very challenging to be familiar with all the different information and rules involved in these principles. Not much has changed with the basic SEO fundamentals such as: Using strategic …

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Content Marketing Strategy

How to Build a Content Marketing Strategy and Plan?

The purpose of a content marketing strategy is to drive traffic to your website in order to increase sales using your content. A solid strategy in content marketing for startups won’t just increase profits, it will increase brand awareness, as well as boosting user engagement. The content should whip up a sales funnel that gathers …

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Social Media Marketing Tips for Beginners

Social Media Marketing Tips for Beginners

These social media marketing tips are simple to follow and easy to remember. Social media marketing is the art of advertising and raising awareness about yourself, your products or business through social media channels such as Twitter, LinkedIn, Instagram, Facebook, YouTube, Reddit, and other platforms. The objective is to attract large traffic to your website …

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