Pay Per Click Management
When people click an ad in Google, they are looking for a service or product. Let Appdore make your business website show up 1st for those people.
You’re here because you are looking for a faster return on investment. The best way to get that is by creating a PPC campaign with Google Ads. We have a small team of digital marketing specialists that can give you the results that you want.
Our PPC Management Services
Appdore offers thorough Pay Per Click campaign management, ensuring that the money you spend is put to work for your business. Our Pay Per Click campaign management includes the following:
- Thorough keyword research: We will ensure your business is showing up for only relevant keywords that align with your campaign goal.
- Targeted PPC search campaigns: We can target nationally or locally – from your state, city, or even specific zip codes.
- Display campaigns: A campaign typically created to show off a special deal or used simply for brand awareness.
- Retargeting campaigns: This is the chance to remind all of the past site visitors about what they saw on your site a few days or weeks ago. This is the campaign to try to convert those that had an interest in your business but didn’t make a move. Retargeting campaigns are great at getting those last chance sales or leads.
- Ad creation: We know what attract buyers and will research to create highly converting ads.
- Ad split testing: Not all ads are winners so we will use small budgets to test the effectiveness of different ads before ramping things up.
- Landing page optimization: Hopefully you already have a good landing page, however, if you don’t we can create a conversion optimized landing page for your primary goal for more sales or more leads.
- Detailed reporting: We will produce a customized PDF report monthly highlighting all of the positives, negatives, and suggestions for your campaign.
About Our Pay Per Click Reporting
We will produce weekly snapshots of your campaign to keep you updated with your PPC campaign. Additionally, you’ll have access to a customized dashboard to view how your website is ranking.
You’ll have direct contact with your PPC specialist via phone or email if you need to discuss your PPC campaign.
This PPC Agency Values Quality
Appdore is a PPC agency headquartered in Houston, Texas that provides paid search management services to clients throughout the United States.
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We would love to discuss your current digital marketing needs. We can provide you with a custom quote for a campaign that fits your goal.
Are you ready to get started?
Let us work together.
FAQs
Why Use Google Ads Instead of Facebook Ads?
Well with Google Ads (formally Google Adwords), advertisers have more control thanks to the data provided by Google and their advanced advertising platform. And because of this, Google Ads advertisers often have success with most businesses while many Facebook Ads advertisers struggle with certain businesses.
Think of it this way, people go to Google with an intent to buy, so the goal is to outrank the competition. With Facebook, everything relies on impulsive decisions… people aren’t shopping here so one goal is to convince people to click on the ad and the next goal is to convince people to buy from your website. A great example of this… lawyers will have a difficult time using Facebook but will usually have great success on Google.
Why Use Facebook Ads?
Facebook Ads are great for those random niche products and services. If your business relies on something that people aren’t usually searching for then you’ll most likely have success with impulse buyers on Facebook. Additionally, Facebook Ads are great for Brand Awareness and retargeting ads. The ads are slightly annoying but can always lead to someone purchasing your product weeks later.
