Case Studies
Four wins and one miss. Most portfolios only show you the first kind. We think you learn more about who you are hiring from the second.
iFOCUS had spent three years with a previous agency, but customers only arrived through referrals. Working alongside Full of Leads, we built a localized plan combining paid search, local SEO content, and targeted zip codes. After 6 months: 220% website traffic growth, 120% more phone calls, and 60% more appointments scheduled online.
A growing pharmatech company was being overshadowed by bigger competitors. We built a researched content plan around simple, long-form top-of-funnel pieces with lead magnets throughout. After 9 months: 170% traffic growth, keyword rankings up from 900 to over 3,200 (a 256% increase across Google and Bing), and 36% more orders from the website.
Imperial Pho Co. wanted to cut its reliance on DoorDash and UberEats, where 30% fees were eating margins. With Full of Leads, we optimized the website, rebuilt the Google Business Profile, and ran targeted Google Ads with negative keywords to trim irrelevant searches. After 6 months: 60% more online orders, 40% more phone calls, and 10% website traffic growth.
Burtons Lawn Service wanted local awareness and more orders. We built the website around encouraging phone calls (the owner closes on the phone) and kept a steady rhythm of content and map updates. After 24 months of consistent work: 22+ organic phone calls per month and 50+ daily website visits from local searchers. Slow, compounding, and still growing.
The One That Missed
A local oil and gas company aimed for 33% lead growth and 10,000 new mailing list subscribers by year end, using Google Ads, LinkedIn Ads, and Facebook Ads with third-party data and look-alike audiences. We collaborated with another agency on the launch. Early weeks grew steadily; by month four, costs doubled and creative fatigue set in from overexposure. Final result after 5 months: 3,100+ new subscribers and 10% list growth - real growth, but far short of the goal.
The lesson stuck: scaling is challenging with multiple agencies steering one campaign, and complex short-term launches burn budgets fast. It is why Appdore now declines complex short-term launches with budgets over $500,000, and why we stay a studio of one.
Every engagement starts with an honest conversation about whether we can actually move your numbers.
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